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I build influencer partnerships that actually make sense. strategically, authentically, and commercially. Not just "let's throw product at someone with a big following and hope it works."
I find creators who genuinely align with your brand, brief them properly, and manage everything end-to-end so you don't have to chase approvals at 11pm on a Sunday.
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I'm not a talent agency. I don't have a spreadsheet of creators I'm trying to push. I put you first, meaning I find the right people for your brand... Not whoever's available.
Every campaign is bespoke, built around your goals, your audience, and your budget. Because a good influencer partnership isn't about follower count, it's about fit, storytelling, and whether their audience actually gives a damn.
And because I come from a social-first background, influencer content doesn't just live in isolation. I think about how it integrates with your broader strategy, paid campaigns, and organic channels. The best influencer content gets repurposed, amplified, and worked into your brand's long-term storytelling. Not just posted once and forgotten.
Defining campaign objectives, audience targets, messaging, budget allocation, and what success actually looks like.
Finding creators based on audience data, engagement quality, and brand alignment. Not just vanity metrics.
Writing detailed, on-brand briefs that give creators room to do what they do best while staying aligned with your goals.
Managing outreach, deliverables, timelines, and agreements so nothing falls through the cracks.
Overseeing content approvals, live dates, and real-time monitoring to keep everything on track.
Repurposing and boosting top-performing influencer content across paid and organic channels.
Tracking reach, engagement, conversions, and actual business impact... with insights that inform what comes next.
I've managed influencer partnerships end-to-end throughout my roles at Bonny, Zuum Energy, and Bell & Bone. Working with over 20 creators across product launches, brand awareness campaigns, and ongoing content programs.
From sourcing and outreach to negotiations, briefing, content reviews, approvals, and invoicing, I've handled every step of the process. I know how to brief creators in a way that gives them creative freedom while keeping them on-brand. I know how to negotiate rates that respect both sides. And I know how to identify when a partnership isn't working before it becomes a problem.
Because I've also created content myself, both lo-fi and high-end, I understand what makes influencer content perform. I don't just approve posts and move on. I think about how they fit into the bigger picture: your brand narrative, your paid strategy, your content calendar. The best influencer content becomes an asset you use long after the campaign wraps.
Whether you need a one-off product launch, a steady stream of authentic UGC, or a long-term ambassador program, I'll build an influencer strategy that complements your marketing ecosystem and delivers measurable results.