Bonny
Summary
During my time as Social Media & Content Executive, I led content strategy, product launches, influencer partnerships, and front-facing video content that helped grow the brand's presence and drive conversions.
Bonny is an Australian-owned bedding brand specialising in ultra-fluffy doonas, targeting Australians in their mid-20s through to their 50s with a passion for home styling. Whether they're moving houses, styling their first home, or upgrading their sleep setup, Bonny speaks to people who care about comfort and aesthetics.
Before & After
Product Launch
When Bonny launched their bedsheet sets, the rollout needed to be strategic, cohesive, and impossible to miss. I developed and integrated a full launch strategy, in 1 month, combining organic content, paid advertising, and influencer partnerships to maximise reach and impact. The execution included a coordinated 2-day launch timeline with staggered content drops across platforms. Teaser posts, influencer reveals, and paid ads all working in sync. The goal was simple: create buzz, drive traffic, and convert interest into sales from day one.
Front Facing Content
Bonny's audience responds to authenticity, so I stepped in front of the camera to create relatable, story-driven video content that felt less like ads and more like conversations. From in-house content shot on a budget to polished paid assets, every video was designed to connect with viewers, showcase product benefits, and build trust. Whether it was styling tips, product demos, or behind-the-scenes moments, the focus was always on storytelling that drives engagement and conversions.
Static Content
Static doesn't have to mean stagnant. Instead of relying solely on single-image posts from creators, I shifted the strategy toward interactive carousels. Layered storytelling, product breakdowns, styling tips, and customer testimonials all designed to keep people swiping. The result? Engagement increased by 42%. By transforming passive content into something audiences actually wanted to explore, every post became an opportunity to educate, inspire, and drive action. Because a well-designed carousel doesn't just look good, it performs.
Influencer Management
During my time at Bonny, I managed relationships with over 20 creators from start to finish. This included sourcing talent, outreach, negotiations, detailed briefing, content reviews, approvals, and invoicing. The goal was to build authentic partnerships that felt aligned with the brand, not just transactional posts. By carefully vetting creators and maintaining clear communication throughout the process, I ensured every collaboration delivered quality content that resonated with Bonny's audience and drove measurable results.
Extra Video Content
Beyond front-facing content, I produced a mix of product-focused and in-house video assets that balanced promotional messaging with platform-native trends. Using trending sounds, quick cuts, and engaging editing, these videos were designed to feel less like ads and more like content people actually want to watch. From close-up texture shots and styled bedroom sequences to playful trending audio integrations, every edit was crafted to stop the scroll, showcase the product, and keep Bonny's feed feeling fresh and relevant.
