CTCRC
Branding • Merchandise
CTCRC is a new Australian contracting business specialising in mustering cattle, sheep, and goats across rural properties. They needed a brand identity that felt professional enough to inspire trust, but rugged enough to work on a dusty paddock... because this isn't a boardroom operation.
Logo Design
The CTCRC logo takes direct inspiration from livestock brands. An instantly recognisable symbol in the rural world. Bold, condensed typography ensures the mark reads clearly whether it's scaled down on a shirt or blown up on a ute. Colour variations were developed to ensure visibility across different applications: the result is a flexible identity system that works as hard as the people wearing it.
Merchandise
A brand isn't real until it's out in the field. For CTCRC, merchandise needed to be durable, wearable, and unmistakably branded. I designed trucker hats with a custom woven patch that, along with embroidered shirt options across multiple colourways. Classic, clean, and built to get dirty.
