Stellie
Merchandise • Print Media • Social & Promotional Assets
Stellie is a rising music artist whose sound blends dreamy nostalgia with raw, modern emotion. The challenge? Create a cohesive visual identity that could flex across album artwork, live stage visuals, promotional materials, and merchandise. While capturing the romantic, slightly melancholic aesthetic that defines her music. Every touchpoint needed to feel like an extension of her sonic world.
Album Covers
Each album cover was designed to function as both standalone art and part of a larger visual narrative. Using a mix of photography, typography, and texture, the covers balance vintage romanticism with contemporary edge, evoking the feeling of flipping through old photographs or forgotten love letters. The result is artwork that doesn't just sit in a playlist; it demands to be looked at.
Video Content
From stage to screen, stellie's visual world extends into motion. A live stage visualiser loops clips from classic romance films overlaid with her signature mark, creating an immersive backdrop that amplifies the emotional weight of her performances. For Spotify Canvas, short-form edits pull from her music video footage, designed to stop the scroll and pull listeners deeper into the track. Every frame reinforces the mood; intimate, cinematic, and unapologetically nostalgic.
Promotional Assets
A cohesive brand needs to live beyond the screen. For stellie's "Softly" tour, I designed merchandise that fans would actually want to wear... Oversized fits with bold, custom typography that nods to the tour's aesthetic. Tour posters balanced gig information with art-forward design, turning promotional materials into collectible pieces. Every asset, from social graphics to physical merch, reinforces one thing: stellie isn't just an artist, she's a vibe.
