WORK
Social Assets • Print Media • Promotional Materials
WORK is a new café in Adelaide's CBD that needed to make an immediate visual impact in a competitive market. From day one, the branding had to work hard... Catching foot traffic, building social presence, and announcing their arrival with confidence. The challenge was creating cohesive graphics across physical and digital spaces that felt polished but approachable, modern but not pretentious.
Print Media
First impressions happen at street level. Large-format window vinyl graphics & cup stickers were designed to turn the storefront into a billboard. Bold typography, clean layouts, and messaging that communicates exactly what WORK is about before you even walk through the door. The designs balance promotional content with brand identity, ensuring the space feels cohesive and intentional. Durable, eye-catching, and working 24/7 to pull people off the footpath.
Social Assets
Social content for a café needs to do more than look good... It needs to make people hungry, thirsty, and ready to visit. The graphics for WORK lean into clean, modern layouts with punchy messaging and food-focused imagery. From daily specials to menu highlights, every post was designed with thumb-stopping potential and brand consistency in mind. The goal? Make WORK feel like the new local before it even became one.
Email Marketing
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