Age & Fennel
Photography
Summary
Two different approaches, one cohesive brand story...
As a launch brand, they needed two distinct photography approaches: lifestyle imagery that told a story, and clean e-commerce shots that let the product shine.
For lifestyle, we leaned into natural light, outdoor settings, and movement, capturing the kind of moments that make you want to live in the dress.
Think: golden hour in the park, carefree poses, and styling that feels aspirational but still real.
The e-commerce shots were all about clarity and consistency. Clean backgrounds, even lighting, and angles that show fit, drape, and detail without distraction.
Every image was shot with the end goal in mind: making someone click "add to cart" without a second thought.
Client:
Age & Fennel
Role:
Photography • Editing
Date:
Nov 2023
