STW
Photography
Summary
Something in the Waters' photography needed to bridge the gap between ecommerce functionality and lifestyle aspiration... clean enough to sell, cool enough to catch the eye.
The approach? Crisp product shots on neutral backgrounds with styled lifestyle imagery that shows the pieces in context. Natural poses, real interactions, and a colour palette that feels cohesive across every frame. The goal was to create a visual world that felt lived-in, not overly produced.
Client:
STW
Role:
Photography • Editing • Lighting
Date:
Oct 2023
