Bell & Bone
Summary
My role as the Social Media & Content Creator Coordinator was to manage dual social media calendars, handle high-volume community management, and create content that resonated with pet owners while driving measurable engagement and brand awareness.
Bell & Bone is an Australian company offering natural, grain-free treats for dogs and cats, including dental sticks designed to support pet health. During my time there, the brand launched its cat product line with dental bites. A major expansion that required strategic content differentiation and audience growth across two distinct communities.
Before & After
Content Creation
Managing two social media calendars, one for dogs, one for cats, meant producing over 100 posts per month while maintaining distinct brand voices for each audience. The results speak for themselves: brand awareness grew by 83% in just four months. By testing creative formats, collaborating on fresh concepts, and acting on audience insights, I increased post engagement by 40%, lifted click-through rate by 31%, and boosted interactions by 61%. Organic audience reach grew by 191% through strategic format and topic shifts that leaned into what pet owners actually wanted to see... Real moments, relatable humour, and content worth sharing.
Static Content
Not every post needs to move to make an impact. Through consistent A/B testing of carousels, educational graphics, product highlights I improved audience retention by 18%. By analysing what held attention and what didn't, I refined messaging, layout, and visual hierarchy to ensure every static post worked harder. The goal was always clarity, engagement, and giving pet owners the information they needed in a format that kept them coming back.
Community Management
With over 200 customer enquiries flooding in each month across two brand accounts, response time and consistency were critical. I streamlined community management processes and reduced response time by 113%, ensuring every message, from product questions to any concerns, were handled promptly and on-brand.
By implementing templated responses for common queries and prioritising personalised engagement where it mattered, I maintained high customer satisfaction while managing volume efficiently. Because in the pet industry, a quick, helpful response builds loyalty faster than any ad ever could.
